About Us

Led By Nose is a global perfume project founded in Dubai, UAE. Born from a passion for the art and science of scent, we explore the rich language of fragrance and its ability to tell stories, evoke memories, and connect people.

Mission

Our mission is to elevate the world’s understanding of perfumery. In an age of abundance and easy access to fragrance, the deeper culture, science, and history of scent are often overlooked.
We strive to champion an educated, thoughtful approach to perfumery — honouring its rich traditions, celebrating its artistry and science, and inviting people to connect with scent in meaningful ways.

 

About the Founder

Kate is an independent perfumer and a graduate of the prestigious Grasse Institute of Perfumery. Her journey in the fragrance industry began over six years ago, working as a market researcher, content creator, and creative marketing consultant for fragrance brands and retailers across Canada.

                                               

Following her graduation from perfume school, Kate relocated to Dubai—one of the fastest-growing hubs for the global fragrance industry.

Today, she specializes in creating bespoke scents for both businesses and individuals. Beyond her work as a perfumer, Kate is deeply passionate about fragrance education. She shares her expertise with aspiring perfumers and industry professionals alike, advocating for a more informed and refined approach to the art of perfumery worldwide.