Upcoming course dates: 

• October 10-11, 2026

Course Details (2 days)

🕡 Time: 11:00 am – 3:00 pm (both days)
📍 Location: Dubai; The First Collection, Business Bay (business centre 2)

Fragrance Literacy & Practice (former Perfumery 101) is an immersive foundation course for fragrance lovers, creative professionals, entrepreneurs, and aspiring perfumers who want to develop a deep understanding of perfumery through both theory and hands-on practice.

Designed for beginners, the course introduces the language, raw materials, techniques, and processes that define modern perfumery. You'll build the knowledge to understand fragrance with confidence while discovering raw materials, creating simple accords, and learning the fundamentals of perfume formulation.

Whether your goal is to deepen your appreciation of fragrance, explore perfumery as a creative discipline, or lay the groundwork and build process transparency for your own fragrance brand, this course provides a comprehensive and practical foundation.

No prior experience is required.

What To Expect

Develop Your Fragrance Literacy

Train your nose and learn to think about fragrance like a perfumer. Explore how we perceive scent, understand fragrance families and structures, and build the vocabulary needed to evaluate, describe, and discuss perfume with confidence.

Discover Fragrance Raw Materials

Work with the essential raw materials of modern perfumery—from naturals such as jasmine, ambergris, and patchouli to iconic aroma molecules. Learn what each material contributes to a composition and why perfumers choose them.

Learn the Fundamentals of Perfume Formulation

Understand how fragrances are built, balanced, and refined. Through guided practical exercises, you'll learn the principles of formulation, create simple accords, and gain insight into how professional perfumes are developed.

Perfumer’s Lab Essentials

Become familiar with the essential tools and workflow of the perfumer's lab. Learn best practices for weighing, blending, documenting formulas, scaling compositions, and working with a perfumer's organ.

Launch Your Fragrance Brand

Understand how a fragrance moves from concept to market. Explore the fundamentals of fragrance development, manufacturing, packaging, and the key considerations involved in creating and launching a fragrance brand.

This Course Is Ideal For:

• fragrance enthusiasts and influencers
• aspiring perfumers seeking a structured, practical introduction to perfumery
• sales professionals looking to expand their knowledge and expertise
• entrepreneurs exploring opportunities in the fragrance industry
• anyone curious about how perfumes are designed, formulated, and produced